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Jyoti Shate
Jyoti Shate

Butter Market — Traditional Dairy Staple Reinventing Its Role in Modern Nutrition

Butter remains one of the most iconic and widely used dairy products globally, prized for its rich taste, creamy texture, and culinary versatility. Whether spread on fresh bread, melted into sauces, or used for baking, butter has been a cornerstone of home cooking and foodservice. Despite competition from plant-based alternatives and evolving dietary perceptions, the butter market continues to grow as consumers rediscover its wholesome, natural appeal.


Rising Demand for Natural and Clean-Label Foods

In recent years, shifting health narratives have driven renewed enthusiasm for butter. Consumers are increasingly favoring real, minimally processed foods over artificial substitutes. Butter, made simply by churning cream, fits effortlessly into clean-label lifestyles. Its popularity is supported by growing appreciation for natural fats as essential components of balanced diets, moving away from older stigmas surrounding saturated fat.


Premium categories such as grass-fed butter, cultured butter, and artisanal small-batch varieties are gaining strong momentum as shoppers…


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